Hey! I am Ella
An Experience designer set on being medium agnostic in its expression
HEY! I am
Ella
An Experience designer set on being medium agnostic in its expression
I am intentionally experimental
As I can't sit still;) I am deliberately active across motion, photography, paint, and sketch as ways of staying in the act of making and seeing differently.
I am intentionally experimental
As I can't sit still;) I am deliberately active across motion, photography, paint, and sketch as ways of staying in the act of making and seeing differently.
I am fascinated by people
A deep research inclination into how humans navigate systems, interfaces, and each other — it grounds everything I design.
I am fascinated by people
A deep research inclination into how humans navigate systems, interfaces, and each other — it grounds everything I design.
I am fascinated by people
A deep research inclination into how humans navigate systems, interfaces, and each other — it grounds everything I design.
User Experience Designer
+ visual thinker:p
Based in New Delhi, india
Eager to move:)
Available all around
the world:D
User Experience Designer
+ visual thinker:p
Based in New Delhi, india
Eager to move:)
Available all around
the world:D
User Experience Designer
+ visual thinker:p
Based in New Delhi, india
Eager to move:)
Available all around
the world:D
I am a UX and Communication designer with 8+ years of experience making complex systems simple.
I am a UX and Communication designer with 8+ years of experience making complex systems simple.
01
//APPROACH
2026
I’ve worked with cross-functional teams across SaaS, tech, and enterprise software to build products that enhance user experience.
I’ve worked with cross-functional teams across SaaS, tech, and enterprise software to build products that enhance user experience.
01
02
03
DISCOVER
Research users, identify pain points, and define meaningful opportunities.
DISCOVER
Research users, identify pain points, and define meaningful opportunities.
DESIGN
Craft intuitive interfaces, scalable systems, and seamless user journeys.
DESIGN
Craft intuitive interfaces, scalable systems, and seamless user journeys.
DELIVER
Work closely with engineering to launch, iterate, and measure impact.
DELIVER
Work closely with engineering to launch, iterate, and measure impact.
//APPROACH
2026
I’ve worked with cross-functional teams across SaaS, tech, and enterprise software to build products that enhance user experience.
01
02
03
DISCOVER
Research users, identify pain points, and define meaningful opportunities.
DESIGN
Craft intuitive interfaces, scalable systems, and seamless user journeys.
DELIVER
Work closely with engineering to launch, iterate, and measure impact.
airtel
PepsiCo
BCG
IDFC BANK
TCS
TATA TEA
02
//PORTFOLIO
2017-2026
//PORTFOLIO
2017-2026
MY
Portfolio
MY
Portfolio
MY
portfolio
A body of work across UX, Interaction design communication design that is Research-led and story-driven.
A body of work across UX, Interaction design communication design that is Research-led and story-driven.
Reducing Support Dependency Through Design and Financial Clarity
IDFC FIRST Bank × BCG
Reducing Support Dependency Through Design and Financial Clarity
IDFC FIRST Bank × BCG
Improving Loan Discoverability for Rural Borrowers in India
User Experience Design
Improving Loan Discoverability for Rural Borrowers in India
User Experience Design
ChAI Central - AI Flavorist
TCS . World Economic Forum
ChAI Central - AI Flavorist
TCS . World Economic Forum
Paper Bullets: A visual catalogue Persuasion, Propaganda & India's Role in WWII
Communication design
Paper Bullets: A visual catalogue Persuasion, Propaganda & India's Role in WWII
Communication design
Projects across visual and motion design
Branding and Strategy
Projects across visual and motion design
Branding and Strategy
An interactive game designed to improve disaster management awareness and preparedness.
Coming Soon
An interactive game designed to improve disaster management awareness and preparedness.
Coming Soon
03
//SERVICES
End-to-End with process documentation
//SERVICES
End-to-End with process documentation
PRO
SERVICES
PRO
SERVICES
PRO
SERVICES
Rigorous research, clear design, and a process that accounts for the messy middle. Here is how I can help.
Rigorous research, clear design, and a process that accounts for the messy middle. Here is how I can help.
User Experience Design
Auditing existing products, identifying root problems, and strategizing solutions. From research through implementation, I handle the full UX cycle.
UX Research
Understanding users through interviews, surveys, and observation to uncover what they actually need. Market analysis, product validation, and user behavior mapping to inform strategy and design decisions.
Communication Design
Visual storytelling translated into publications, illustrations, and campaigns that communicate clearly. Whether editorial layouts, illustrated narratives, or branded visuals—I design communication that resonates.
Design Consultancy
Dive deep into research and user behavior to uncover what's really happening. Surface insights, map a path forward, and translate findings into design direction.
Workshops
I've structured workshops on visual thinking and creative problem-solving for teams at companies like Airtel. Using tested activities, I help teams build confidence and shared design language.
User Experience Design
Auditing existing products, identifying root problems, and strategizing solutions. From research through implementation, I handle the full UX cycle.
UX Research
Understanding users through interviews, surveys, and observation to uncover what they actually need. Market analysis, product validation, and user behavior mapping to inform strategy and design decisions.
Communication Design
Visual storytelling translated into publications, illustrations, and campaigns that communicate clearly. Whether editorial layouts, illustrated narratives, or branded visuals—I design communication that resonates.
Design Consultancy
Dive deep into research and user behavior to uncover what's really happening. Surface insights, map a path forward, and translate findings into design direction.
Workshops
I've structured workshops on visual thinking and creative problem-solving for teams at companies like Airtel. Using tested activities, I help teams build confidence and shared design language.
04
//LIFE IRL
Since 1995
//LIFE IRL
Since 1995
Two cats who tolerate me, a camera full of birds that flew away, comics stacked by the bed, and a running list of places I haven't been yet.
Two cats who tolerate me, a camera full of birds that flew away, comics stacked by the bed, and a running list of places I haven't been yet.
05
//Experience
2017 - Present
//Experience
2017 - Present
EXPERIENCE
EXPERIENCE
Rx Logix
Senior UX Designer
Feb 2026 – Present
Leading UI/UX and driving the overall design vision across products and digital touch points. Worked on the Pharmacovigilance Platforms, AI-enabled product flows, Signal detection software and case management design systems.
Rx Logix
Senior UX Designer
Feb 2026 – Present
Leading UI/UX and driving the overall design vision across products and digital touch points. Worked on the Pharmacovigilance Platforms, AI-enabled product flows, Signal detection software and case management design systems.
Boston Consulting Group
UX Consulting Intern
May 2024 – July 2024
Conducted UX research on 100+ customer queries for IDFC Bank’s credit card division, uncovering key pain points in billing comprehension. Applied behavioural design models to improve engagement, helping achieve a ₹8 Cr increase in collections within two months.
Boston Consulting Group
UX Consulting Intern
May 2024 – July 2024
Conducted UX research on 100+ customer queries for IDFC Bank’s credit card division, uncovering key pain points in billing comprehension. Applied behavioural design models to improve engagement, helping achieve a ₹8 Cr increase in collections within two months.
Airtel
UX + Communication Designer
Jan 2022 – June 2023
Designed user flows for Airtel Payments Bank as well as Airtel’s nationwide 5G launch, crafting visual and positioning strategies. Campaign reached 200M+ consumers and earned Gold at Cannes Lions 2023 and Best Influencer Marketing Campaign.
Airtel
UX + Communication Designer
Jan 2022 – June 2023
Designed user flows for Airtel Payments Bank as well as Airtel’s nationwide 5G launch, crafting visual and positioning strategies. Campaign reached 200M+ consumers and earned Gold at Cannes Lions 2023 and Best Influencer Marketing Campaign.
HCL Software
Interaction designer
Feb 2021 – Jan 2022
Designed Interaction systems supporting enterprise product launches. Created motion graphics and interactive visuals to enhance digital storytelling and user experience.
HCL Software
Interaction designer
Feb 2021 – Jan 2022
Designed Interaction systems supporting enterprise product launches. Created motion graphics and interactive visuals to enhance digital storytelling and user experience.
AutumnGrey
Communication Designer
Dec 2019 – Feb 2021
Introduced motion-based interaction elements, boosting campaign engagement metrics and retention. Executed digital-first campaigns for Pepsi, Tropicana, Oppo, and Dabur.
AutumnGrey
Communication Designer
Dec 2019 – Feb 2021
Introduced motion-based interaction elements, boosting campaign engagement metrics and retention. Executed digital-first campaigns for Pepsi, Tropicana, Oppo, and Dabur.
Arvind Ltd
Graphic Designer
June 2018 – Oct 2019
Produced retail and editorial design systems for Levi’s, Gap, H&M, and Amazon, supporting global branding rollouts.
Arvind Ltd
Graphic Designer
June 2018 – Oct 2019
Produced retail and editorial design systems for Levi’s, Gap, H&M, and Amazon, supporting global branding rollouts.
Manglam Arts
Graphic Designer
July 2017 – June 2018
Designed lifestyle product visuals and marketing assets for global clients including Anthropologie, Pottery Barn, and Ellos.
Manglam Arts
Graphic Designer
July 2017 – June 2018
Designed lifestyle product visuals and marketing assets for global clients including Anthropologie, Pottery Barn, and Ellos.
LET'S WORK
TOGETHER
BASED in New Delhi INDIA
UX + Communication Designer
LET'S WORK
TOGETHER
BASED in New Delhi INDIA
UX + Communication Designer
LET'S WORK
TOGETHER
BASED in New Delhi INDIA
UX + Communication Designer
LET'S WORK
TOGETHER
BASED in INDIA . UX Designer